Press room at the North American Beef Congress

News Releases

1st North American Beef Congress to be held in London this fall

London, ON - The first ever North American Beef Congress will be held October 28-31, 2004 in London, Ontario in conjunction with the Western Fair Association.

This unique event, geared toward all sectors and levels of the beef industry, will be held at the soon-to-be-completed Agriplex at Western Fair. The four-day event will include a host of educational seminars, youth events, livestock, cooking and butcher competitions and consumer demonstrations, highlighting excellence in beef agriculture.

"This event is an attempt to draw together the best that the beef industry has to offer, from the commercial pastures and the seed stock producers, to butchers and chefs to the ultimate consumer in order to showcase, educate and promote the beef industry," says Mr. Kym Anthony, Chair of the NABC.

The focus of the event encompasses beef production; from the field to the kitchen. One primary concentration is to provide a great environment for Youth interested in the beef industry. The Youth program features the Top Meadow Farms National Junior Heifer Show, a conformation and showmanship competition, scholarship program, developmental and motivational speakers and a family social event. The NABC recognizes the vital importance of Youth in our industry and wants to promote and reward their involvement in agriculture. The organization also wants to promote excellence in both purebred and commercial livestock competitions, provide events of interest to those in the food industry relating to beef and to aid in the promotion of the industries who service the beef industry. The event will host the first ever cook-off competition between cooking schools in Ontario, chef displays and competitions and a butchers' competition.

This first Congress will include the 2004 Canadian National Limousin Association's Annual Meeting, National Limousin Show and National Limousin Sale. In addition, there will be breed shows for the Angus and Charolais and the Top Meadow National Junior Heifer Show to include junior exhibitors of Angus, Charolais and Limousin. Discussion is revolving around additional sales and the commercial heifer pen show. Plans to expand the number of breeds and extend the length of the show are already in discussion for next year's event.

Look for further press releases to announce the launch of the NABC web site and where to find more information on this groundbreaking event that promotes the enjoyment of beef and the beef industry.

For more information, please contact:
Laurie Fisher, Marketing Committee 519-685-1005 tel, 519-878-5473 cell